With tools like ChatGPT and Google’s Search Generative Experience (SGE) changing how people search, some business owners wonder: Is SEO still worth it?

The short answer is: Yes — if you’re doing it right.

SGE uses AI to generate answers right at the top of search results. That means fewer clicks to traditional websites… and less visibility for content that isn’t aligned with how modern search works. In fact, studies show that 94% of SGE results don’t pull from the top 10 organic links.

But here’s the opportunity: SGE favors content that’s deeply helpful, relevant, and context-aware — not just stuffed with keywords.

That’s why our SEO strategy is built for this new era. Every article we create is written to satisfy user intent and demonstrate real topical authority. We don’t just “rank content.” We build content that feeds systems like SGE and earns visibility inside these AI-generated results.

We also stay lean by using tools like Google Gemini for research — not writing — which keeps costs down without sacrificing quality.

The SEO landscape is changing. But the need for great, human content hasn’t gone away — it’s just evolved.

If you want to keep showing up in a search world shaped by AI, you don’t just need SEO. You need SGE-aware SEO. That’s exactly what we deliver.